An appraisal of mobile commerce adoption and business revenue: A case study of e-commerce firms in Katsina State
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- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Background of the Study
Mobile commerce (m-commerce) refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. The rapid growth of mobile internet access and the proliferation of mobile applications have transformed the way businesses engage with consumers. For e-commerce firms, adopting mobile commerce strategies has become essential to staying competitive in a digital-first marketplace. Mobile commerce enables businesses to reach a broader audience, offer personalized shopping experiences, and enhance customer convenience by facilitating on-the-go transactions.
In Katsina State, many e-commerce firms are recognizing the importance of mobile commerce in driving sales and improving customer engagement. However, the extent to which mobile commerce adoption translates into increased business revenue is not fully understood. While some firms in the region have successfully integrated mobile commerce into their business models, others face challenges such as limited mobile app development capabilities, poor internet infrastructure, and customer reluctance to adopt mobile payment methods. This study seeks to appraise the relationship between mobile commerce adoption and business revenue for e-commerce firms in Katsina State.
Statement of the Problem
Although mobile commerce offers significant opportunities for e-commerce firms to increase their revenue, many firms in Katsina State struggle to fully leverage the potential of m-commerce. These businesses may face challenges such as high development costs, lack of technical expertise, and consumer skepticism regarding mobile payment systems. The lack of empirical research on how mobile commerce adoption influences business revenue in the region makes it difficult for businesses to evaluate its effectiveness. This study aims to explore the impact of mobile commerce adoption on revenue generation for e-commerce firms in Katsina State.
Objectives of the Study
1. To assess the impact of mobile commerce adoption on business revenue for e-commerce firms in Katsina State.
2. To identify the key factors influencing the successful adoption of mobile commerce among e-commerce firms.
3. To evaluate the challenges faced by e-commerce firms in Katsina State in adopting mobile commerce technologies.
Research Questions
1. How does mobile commerce adoption influence business revenue for e-commerce firms in Katsina State?
2. What are the key factors that influence the successful adoption of mobile commerce in e-commerce firms?
3. What challenges do e-commerce firms in Katsina State face in adopting mobile commerce?
Research Hypotheses
1. Mobile commerce adoption has a significant positive impact on business revenue for e-commerce firms in Katsina State.
2. Factors such as mobile app usability, payment security, and customer trust significantly influence the adoption of mobile commerce by e-commerce firms.
3. E-commerce firms in Katsina State face significant challenges in adopting mobile commerce technologies.
Scope and Limitations of the Study
This study will focus on e-commerce firms in Katsina State that have adopted mobile commerce practices. It will assess how these practices influence business revenue and identify the challenges firms face in implementing mobile commerce. Limitations may include the difficulty of accessing financial data from firms and the variability in the level of mobile commerce adoption among different firms.
Definitions of Terms
• Mobile Commerce (m-Commerce): The buying and selling of goods and services using mobile devices such as smartphones and tablets.
• E-Commerce Firms: Businesses that engage in commercial transactions through electronic platforms, such as online stores or digital marketplaces.
• Business Revenue: The income generated by a business from its core activities, including the sale of goods and services.
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